WhiteSand professionals have been involved in designing and executing research for a diverse clientele in many industries, including gaming, hospitality, travel and tourism, technology, automotive, pharmaceuticals, and consumer products. This work has ranged from highly unique, custom projects to the development of "off the shelf" research solutions that are implemented by companies seeking affordable marketing information.

WhiteSand has executed research that includes discrete choice modeling, customer segmentation, controlled experiments, attitude and usage measurement, advertising awareness and impact measurement. After conducting and compiling extensive research, WhiteSand has assisted clients in creating successful marketing programs.

Examples of our research include:

• Competitive market assessments/market studies
• Market potential estimates for new products and new casinos
• Customer satisfaction measurement
• Marketing strategy development
• Product concept testing
• Marketing communications evaluations
• Casino operations
• Service quality
• New slot game design
• Marketing loyalty card programs
• Employee satisfaction
• Focus Groups
• Customer Profiles

For information on our comprehensive Market Study please dowload our brochure here.